Lorensbergs Fisk & Bar was established in 2023 with a mission to create a luxurious fish and seafood bar that feels like your local pub. Located in the city centre of Gothenburg in the ancient Lorensberg, it is the first of its kind in the area and has been a success since the opening. When creating the logo I took the ancient and classic neighborhoods in mind to give a classic look and gave the sign a green color that matches the window frames. The brand concept is a mix of the 1923 and 2023, with a fun and extravagant disco feeling.