Gathenhielmska Huset is a cultural center located at Stigbergstorget. It was built in the 18th century and will now be reopened and become a meeting place for everything from opera to food tours, yoga classes, etc.
For the new owners, the house's history would be the focus. And they wanted to focus on the meeting between past, present and future. Our mission was to create a relevant visual identity.

BRAND IDENTITY
We were inspired by the strong women who over time have ensured that the house has been kept alive. We therefore choose a feminine theme through color choice and design. The duller colors are colors found inside the house and the bright pink symbolizes the modern and future. We named the colors after the women who helped preserve the house. The bright pink color was named Isabel, who is one of the people who will be involved in restarting it.